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Employer Branding: your weapon to attract talent!

This last few months have accelerated the digital shift of companies. If the global COVID-19 crisis has taught us anything, it is how many options we have for remaining connected with the people and companies in our lives. Social media, digital content, emails, text messages, and video conferencing are efficient methods of communication and sharing information. They are also vital tools for helping you manage your employer brand footprint and attract top talent in this time of social distancing.

1) Inventive strategies to approach talent acquisition

Companies have been taking a very strategic approach to talent acquisition, being very inventive to attract and especially retain valuable candidates.


Job seekers today are picky, they don’t apply to any role. They are “passively looking” and will only apply to those compelling job offers or companies they know enough about. With Social Media and pages such as Glassdoor, it is fundamental that companies develop their online brand presence and their e-reputation. Good candidates are hard to get so you have to have a compelling message and as much information available to attract them. Having the “working with us section” on companies website or “what it’s like to work with us” with videos showcasing the company culture & values is essential to attract your future top talent.


Candidates want to know as much as possible about the job, company, culture and corporate values, and today we, Recruiters need to be prepared to have open and honest conversations about the role but most importantly about what’s the added value of the company and “what’s in for them”.

2) Keeping up with online trends and social media pages

Social media pages such as Facebook, Linkedin, Xing, Glassdoor and Instagram are key to the employer. It’s more important than ever to illustrate the company culture with videos, pictures, employee’s testimonials, the benefits of joining the workforce and building a strong careers’ site. The stories speak for themselves and employees are the company’s best brand ambassadors to portray the culture!


Whether you are an in-house recruiter or not you need to sell your client’s environment, the mission statement and the ethics they have as an employer. Take a minute to reflect upon those brands that inspire you that you have always wanted to work for and look at their online presence and brand identity as employers. You might get inspiration!

My advice: this is a competitive market place – think ahead of the game and action on it.



For more advice on Recruitment trends, talent acquisition or hard to fill roles as well as open vacancies please feel free to reach out to me and my team, we would be delighted to help you further.

Contact John Murat or Brian Fairbrother, we will help you!